Common E-Commerce Conversion Fails
Many Internet retailers are failing to convert enough visitors into customers. However, much of the time, the reasons are foreseeable. How does your site stack up against this list of common problems?
SLOW PAGE LOAD SPEED
Internet visitors want it yesterday! Any delay becomes seen as intolerable. Google is on a mission to speed up the Internet, because they have seen that even small increases in page load speed can affect conversion. Your page load speed not only influences your search rankings, but also has a direct impact on the conversion rate of visitors who land on your site.