How to Compete Against Amazon
By Amberly Dressler, Managing Editor
What is required to win sales against the fifth-most popular website in the world (source: Compete.com) varies, of course, but asking for advice from Internet professionals who are doing just that is a good place to start.
Website Magazine has enlisted the help of Internet retail professionals and e-commerce solution providers to see which online best practices they suggest are most effective when going head-to-head with Amazon.
EXPLOIT AMAZON’S WEAKNESSES
“Amazon’s massive size allows it to benefit from economies of scale, but such a wide scope can also be a weakness. With so many products for sale, it’s impossible for Amazon to offer specialized, expert guidance.